A new generation begins: Introducing 1100 EMSR
At Emballator, product development is driven by a simple ambition: to create packaging solutions that meet today's needs while preparing customers for tomorrow. That ambition has led to the launch of 1100 EMSR (EmSafe Rectangular), the first product in a new generation of rectangular packaging solutions. Designed to replace the previous Embra series, 1100 EMSR combines trusted performance with improved material efficiency, recyclability and branding opportunities, making it a versatile solution for a wide range of industries.
Building on a proven packaging concept
1100 EMSR represents the next evolution of a well-established plastic packaging solution. Through a redesigned construction and optimised geometry, the container uses 18% less plastic than the previous Embra series while maintaining the strength and functionality required throughout filling, handling, storage and distribution.
The result is a lighter and more resource efficient packaging solution without compromising everyday performance.
Designed for efficient operations
Reducing material usage is only part of the story. The rectangular design has also been developed to support efficient storage, transport and handling throughout the supply chain.
Together with its durable construction, 1100 EMSR helps improve efficiency from production and filling to warehousing, logistics and end use.
Packaging that strengthens brand visibility
Packaging plays an important role in how products are presented to consumers. The modern rectangular shape creates a distinctive appearance that helps products stand out, while IML decoration on both the lid and container provides extensive opportunities for branding and product communication.
The result is a packaging solution that combines operational performance with strong visual impact.
A recyclable packaging solution for the future
Manufactured in recyclable mono material PP, 1100 EMSR supports the growing demand for more circular packaging and sustainable packaging solutions.
As packaging regulations and sustainability expectations continue to evolve, reducing material consumption and improving recyclability are becoming increasingly important. 1100 EMSR has been developed with these trends in mind, helping companies improve material efficiency while supporting a more circular approach to packaging.
Suitable for multiple industries
1100 EMSR is suitable for a broad range of applications within food packaging, cosmetic packaging, personal care packaging, animal care packaging and pet care packaging.
Its combination of reliable performance, design flexibility and material efficiency makes it a versatile solution for brands looking to balance functionality, sustainability and shelf appeal.
Discover the next generation of rectangular packaging
1100 EMSR marks the beginning of a new generation of rectangular packaging solutions at Emballator. By combining reduced plastic usage, full recyclability, strong branding opportunities and trusted performance, it offers a smarter approach to modern packaging.
Discover how 1100 EMSR can help reduce material use, improve operational efficiency and support the transition towards more circular packaging solutions.
