The Green Bag
A simple way to understand our values in practice.
Clear values. Responsible actions.
The Green Bag helps us understand what we stand for and how we are expected to act in our everyday work. The Green Bag simple symbols to describe our approach to sustainability, responsibility and good judgement, across environmental, social and governance areas. It supports practical decisions, honest behaviour and long term thinking in everything we do, from daily tasks to cooperation with customers and partners. In short, the Green Bag turns our values into clear guidance for how we work and collaborate across the group.
The cornerstones. Our foundation and the reason why we exist.
Our cornerstones explain why we exist and what our business is built on. Customer focus means working openly, listening carefully and creating value together with our customers. Employees are our most important resource, and everyone is encouraged to take responsibility, grow and feel involved. Profitability gives us the stability to invest, develop and think long term. Through community engagement, we also contribute to the local societies where we operate.
The wooden pieces. Our energy that moves us forward.
The wooden pieces represent what drives us. Innovation helps us develop smarter products, services and ways of working. Personal commitment means taking responsibility, staying engaged and contributing every day. A long-term approach guides our decisions, partnerships and investments. Courage allows us to try new ideas, challenge old truths and move forward together.
The pinecones. Our DNA, how we should act.
The pinecones describe our behaviour. A warm heart stands for respect, care and genuine interest in people. A cool head helps us make balanced decisions based on facts and experience. Clean hands represent honesty, ethics and accountability in everything we do. Together, they guide how we work with colleagues, customers and partners.
